
What is GEO? Getting ChatGPT and Google AI to recommend your brand
GEO is the work of helping AI tools recognise and mention your brand accurately. It builds on SEO but is measured differently.
Help ChatGPT, Google AI and Perplexity recognise, cite and recommend your brand, while improving your Google rankings. SEO is always included.

More and more people ask ChatGPT, Google AI or Perplexity directly, for example “Which companies in Hong Kong build websites?”. AI tools compose answers from information they can read online. If your site's information is unclear, inconsistent or unreadable, it is hard for AI to mention your brand accurately.
GEO (generative engine optimisation) builds on SEO. HKONE starts with an SEO + GEO Assessment: we review your site's technical set-up and content, set a visibility baseline on ChatGPT, Google AI and Perplexity using 30 target questions, and deliver improvement priorities and a 90-day action plan. SEO + GEO Ongoing Optimisation then improves existing pages, adds original articles and fixes technical issues every month, with regular re-tests so you can see what has actually changed.
A full-site technical SEO review and GEO content assessment, with a baseline on three platforms using 30 target questions.
An assessment report with improvement priorities, and a meeting to walk through the 90-day action plan.
Up to 4 existing pages optimised and 1–3 original articles each month, plus technical SEO fixes.
30–50 questions re-tested every 1–3 months, with a performance report and review meeting.
One-off
Monthly
Not included: The SEO + GEO Assessment does not include website changes. SEO + GEO Ongoing Optimisation does not include website rebuilds, advertising spend, paid media placements or third-party platform fees.
Note: the number of articles, questions re-tested and reporting frequency depend on each business's needs, and the monthly fee is adjusted to the workload. We confirm this with you before quoting.
We do not guarantee rankings or AI recommendations.
GEO (generative engine optimisation) is the work of helping AI tools such as ChatGPT, Google AI and Perplexity recognise, cite and mention your brand. SEO aims for rankings in search results; GEO aims for accurate mentions in AI answers. GEO builds on SEO, so all our GEO work includes SEO.
No. The assessment report and 90-day action plan are yours, and you can carry them out yourself or with another team. If you choose SEO + GEO Ongoing Optimisation, we use the assessment as the starting point.
Yes. The assessment only needs your website address and view access to Google Search Console and Google Analytics. Ongoing optimisation needs access to your website's back end, or your web provider's help to make changes.
Yes, you can add your own. We draft the initial list with a specialist AI assessment company, based on your services, target customers and competitors, and confirm it with you.
Usually several months. Each platform decides when and how it updates, so we do not guarantee rankings or AI recommendations. Instead we re-test the same questions regularly and record the actual changes.
We re-test a fixed set of target questions on ChatGPT, Google AI and Perplexity every 1–3 months, tracking brand mentions, cited sources and competitor changes, alongside Google search impressions, clicks and enquiry conversions. The results are explained in the performance report and review meeting.

GEO is the work of helping AI tools recognise and mention your brand accurately. It builds on SEO but is measured differently.
The consultation is free. We will understand your situation before recommending a plan and a quote.